They just don't. Read the wired article about the difficult transition of the youtube success lonelygirl15 to the commercial world still dominated by dinos, the big studios who like the big record companies just don't get it. Worse, they try to stop and fight these new trends wherever they can, by restricting and increasingly enforcing copyright laws, annoying users with DRM, so that they are not able to enjoy the music they bought.
Dinosaurs were ferocious, but, dear corporatees, they still died out because they couldn't adapt.
PS: I like vowe's slogan, "Repeat after me: DRM is bad for the customer"
(Via utubeblog)
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